Let’s Shatter Breast Cancer!
OPI Announces New Pink Shatter: Pink of Hearts Nail Lacquer to
Support
Susan
G. Komen for the Cure®
OPI launches the limited edition Pink
Shatter: Pink of Hearts Nail
Lacquer to support Susan G.
Komen for the Cure® in
its promise to save lives and end breast cancer forever. The 2011 Pink of Hearts edition will follow in the footsteps
of its namesake 2007, 2008, 2009 and 2010 Nail Lacquers in raising awareness of
breast cancer for the fifth year in a row, during the months of September and
October (National Breast Cancer Awareness Month). Unlike previous shade
incarnations, this year’s Pink
of Hearts Nail Lacquer marks
the debut of fan-favorite Shatter coat in OPI’s first pink shade.
“We
are continuing to support Susan
G. Komen for the Cure in the
hopes of increasing breast cancer awareness, while inspiring and empowering
women. The organization’s dedication to this cause is unwavering,”
remarks Suzi Weiss-Fischmann,
OPI Executive VP & Artistic Director. “OPI is proud to join with Susan G. Komen for the fifth consecutive year to
offer Pink Shatter:
Pink of Hearts. By launching our first-ever Pink Shatter coat, we
hope this exciting new textured hue will generate lots of awareness for this
cause.”
Each bottle of Pink
Shatter: Pink of Hearts has a
special pink-ribbon tag and pink cap wrap to call attention to breast cancer
awareness. OPI will also be making its annual
donation of $25,000 to Komen
for the Cure. Pink
Shatter coat contains no DBP,
Toluene, or Formaldehyde, and it also features OPI’s exclusive ProWide™ Brush for the ultimate in application.
The limited edition Pink
Shatter: Pink of Hearts will
be available throughout the months of September and October 2011 atProfessional
Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney,
Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested
retail for each Nail Lacquer.
For more information, please call 800-341-9999 or visit www.opi.com.
Follow OPI on Twitter @OPI_PRODUCTS and become aFacebook
fan!
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she
would do everything in her power to end breast cancer forever. In 1982, that
promise became Susan G. Komen for the Cure, which is now the world’s largest
breast cancer organization and the largest source of nonprofit funds dedicated
to the fight against breast cancer with more than $1.9 billion invested to
date. For more information about Susan G. Komen for the Cure, breast health or
breast cancer, visit www.komen.org or call 1-877 GO KOMEN.
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