Thursday, March 24, 2011

OPI for Fall: Touring America Press Release

Why are these colors so dark? They don't quite remind me of America...oh, well. Take a look. As we well know, these images of bottles are never accurate.
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Coast to Coast Classics

OPI Launches Touring America
Collection for Fall/Winter 2011

OPI hits the open road with a new take on classic style in the Touring America Collection for Fall/Winter 2011. Inspired by Americana and cities with rich cultural heritage, the collection’s twelve shades offer comfortable glamour and wearable elegance for nails and toes. 

“My recent road trip across the country sparked the creation of the Touring America Collection,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “Autumn is a time for reinvention, and these shades revive classic, iconic colors for fall, from cool heather, khaki and chocolate to warm rose, peach and red.”

The season’s go-to shades of taupe and pearl grey appear in variations from dark to light – A-taupe the Space Needle, Get in the Expresso Lane, French Quarter for Your Thoughts, andSuzi Takes the Wheel.  Lush urban neutrals in deep sapphire (Road House Blues), rich raisin (Honk If You Love OPI), chic olive (Uh-oh Roll Down the Window), and coffee brown (I Brake for Manicures) merge with iconic red (Color to Diner For), vivid rose (My Address is “Hollywood), and luminous coral and orange (I Eat Mainely Lobster, Are We There Yet?) for an expansive color landscape.

“This collection will take women around the world on the ultimate tour across the USA, with stops in Baltimore, Clarksdale, Hollywood, Jackson Hole, Memphis, Milwaukee, New Orleans, New York City, Philadelphia, Seattle, St. Louis, and Tucson,” explains Suzi. “Together, the locales that inspired Touring America make up a rich palette of color complementing trends from the runway, where we saw a mix of feminine details and dramatic menswear touches.”

Touring America includes the following shades:

Are We There Yet?
Don’t make me reach back there and take that perfect melon shade!

I Eat Mainely Lobster
We “clawed” through crowds to catch this coral for you.

My Address is "Hollywood"
We put this pretty rose-pink on the map.

Color to Diner For
I’ll take the rosy-red with a side of “awesome.”

Honk if You Love OPI
Don’t let this gorgeous dark grape pass you by.

Road House Blues
In this case…R&B stands for “Really Blue.”

Suzi Takes the Wheel
Buckle up—she’s not stopping until she gets to gray!

French Quarter for Your Thoughts
Want beads? Then show us your sexy gray nails!

Uh-oh Roll Down the Window
You’re gonna wanna pull over for this “unexpected” olive green.

A-taupe the Space Needle
You’ll climb to new heights with this creamy-rich taupe.

Get in the Expresso Lane
An amped-up dark brown that’ll never letcha down!

I Brake for Manicures
This gorgeous eggplant-plum has our full attention.
  
Touring America Nail Lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide Brush for the ultimate in application.

Touring America by OPI will be available August 3, 2011, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer. 

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

8 comments:

  1. Woah, fall already? I'm not ready to think about it being cold again! This sounds like a fun collection though!

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  2. this collection looks amazing! I always love fall collections the most. pity there's such a long weight... sigh

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  3. and by weight I obviously meant wait... haha feeling clever today...

    ReplyDelete
  4. A dark dark Fall is what expect us :(:( I like the colours, I just don't like the fact that such dark colours were associated to Fall :(

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  5. Happy to see an olive shade. Can't really see the differences in the dark shades. Hope these will all be beautiful.

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  6. Well, the promo pic is disappointing, if you don't look closely most of the shades are similar ... (I mean those 3 brown and 2 greys ...)
    I'll wait to see the first swatches to decide if I need them or not :)

    ReplyDelete

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