Thursday, January 27, 2011

OPI Introduces New Sorbet-Style Lacquers for Spring/Summer 2011

I just wanted to pass this information along about the new Sorbet-Style nail polishes OPI is cranking out, starting with their Texas Collection. Read the press release for that here.

Turn on the Heat with Icy Finishes! 
From the company that brought revolutionary nail textures like matte, suede, and Black Shatter to women around the world, OPI announces a new special finish – semi-transparent sorbet shades. Featured first in the Texas Collection by OPI for Spring/Summer 2011, these lacquers give fingers and toes a lightly glossed appearance.
“These sorbet-style formulas for nails will be in full swing by 2012, but women can get a jump start on this trend with colors in the Texas Collection,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “Unlike thicker creams or light sheers, these twelve shades are slightly translucent – similar to the look of icy, water-based sorbet!”
From sea blue and berry pink to tangerine and bright peach, the Texas Collection features classic American colors.  Designed to complement trends from the runway, these candy-coated lacquers accessorize the season’s must-have neutral pieces.
“To achieve the desired effect, an initial coat of Nail Lacquer should be applied to all ten fingers first – without doubling up coverage,” explains Suzi.  “Be sure to start from the pinky finger on one hand and paint through to the pinky on the other hand; then, after the first coat has dried, apply a second coat.'' OPI Nail Lacquer shades contains no DBP, Toluene, or Formaldehyde, and each includes OPI's exclusive ProWide Brush for the ultimate in application.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

So what do you guys think? I'm not quite sure what this formula change will mean, or if it's permanent, but I'm interested in testing it out! Also, doesn't it sound just kind of luscious, the idea of sorbet-finish nails? No? Maybe it's just me. Anyway, what do you think?

6 comments:

  1. From the swatches I've seen, those colors are simply jellies, or semi-jellies. Which /are/ pretty trendy this season, but aren't anything new. Ha, sorbet.
    OPI is always trying to act like they're doing something new and revolutionary, but they usually aren't. They just take something that everyone else has done already and market it a new name.

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  2. *market it with a new name.
    Sorry!

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  3. I agree with ChaosButterfly, This sounds like a jelly finish just like "Black Shatter" is just another name for Black Crackle. Either way I am excited, I love jellies and I've seen this collection in person, it is great!

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  4. I need to see swatches of these babies! sorbet sounds very tasty.. =)

    and I agree with you about the texture of suedes..feels odd..like a chalkboard =)

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  5. "The company that brought revolutionary nail textures like matte, suede, and Black Shatter to women around the world" I don't think it was their idea to do shatters and NFU Oh have just brought out some lovely jellies

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  6. I agree with you guys--obviously OPI did not *invent* these things. I think it was a silly choice of words on their part. I wonder if the sorbet finish is going to be different than your average jelly finish?

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